Book Summary: The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole

The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole answers the question: How can online writing be done successfully?

Nicolas Cole, one of the internet’s most viral columnists with over 100 million views on his writing, is revealing the answer. After becoming the #1 most-read writer on Quora in 2015, a Top 10 contributing writer for Inc Magazine from 2016 to 2018, and one of the most popular writers on Medium in over 15 categories, Cole built a multi-million-dollar ghostwriting company.

How did he do it? By developing a personal toolkit of writing strategies, headline structures, formats, and proven styles—skills mastered over a decade. Cole says, “This book contains everything I know about online writing, from going viral to building a massive library of content that will continue to pay you dividends well into the future.”

Book Summary Contents

1 Questions That The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole Answers
2 The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole Book Details & Statistics
- 2.1 Statistics Of The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole: October 2024
3 The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole Quotes
4 The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole Table Of Contents
5 The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole Book Summary
6 About the Author: Nicolas Cole
7 Attachments:
8 References :
- 8.1 Share:

Questions That The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole Answers

How can you succeed as a writer in the digital age?
What are the seven levels of success in online writing?
Where should you be writing online?
How do you write content that people want to read?
What are the best practices for writing viral headlines?
How do you write online without making it all about yourself?
What is a content roadmap, and how can it help your writing?
How can you turn your online writing into long-term assets?
How do you make money as an online writer?
What is the one habit every successful writer needs to master?

The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole Book Details & Statistics

Attribute	Details
Publisher	Nicolas Cole (August 29, 2020)
Language	English
Paperback	338 pages
ISBN-10	0998203491
ISBN-13	978-0998203492

Statistics Of The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole: October 2024

Best Sellers Rank:
- #52,918 in Books
- #3 in Search Engine Optimization
- #31 in Business Writing Skills (Books)
- #44 in Authorship Reference
Customer Reviews:
- 4.7 out of 5 stars from 1,158 ratings
Genres:
- Writing
- Business
- Nonfiction
- Self-Help
- Entrepreneurship
- Productivity
- Communication

The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole Quotes

The secret to creating a unique writing style is by doing what would be considered “unexpected” in your chosen category.
Categories are how we organize information in our minds. Know your category and you’ll know where readers “fit” you into their own minds.
What hooks us is their consistency, their improvement over time, and most importantly, their ability to create something that resonates with us in that particular category. By “following” them, what we’re really saying is we believe what they create tomorrow will be “As Great” or “Better” than what they created today—and we want to be there to experience it.
The answers with the most engagement almost always begin at the absolute height of the story: “The first time I became a millionaire, I was living in my parents’ basement.” Boom. You’re in the story before you’ve even decided whether or not you wanted to be there in the first place.
The number of hours I spend consuming should never equal or exceed the number of hours I spend creating
Before you begin writing anything, you need to decide who you are writing for. And that decision needs to be clearly reflected in both the headline and the content of your piece

The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole Table Of Contents

Introduction
The Game Of Online Writing
Chapter 1
Want To Start Writing Online? Don’t Start A Blog
Chapter 2
The New Way To Think About Being A Writer In The Digital Age
Chapter 3
How The Online Writing Game Works: 7 Levels Of Success
Chapter 4
Where You Should Be Writing Online—And Where You Should Not
Chapter 5
How Writing On Social Platforms Works (And How To Not Give Up)
Chapter 6
How To Always Write Something People Will Want To Read: 5 Forms Of Proven Writing
Chapter 7
The Perfect Post: How To Write Headlines People Can’t Help But Read
Chapter 8
The Art Of Writing Online: How To Structure The Perfect Post
Chapter 9
How To Talk About Yourself Without Making Your Writing All About “You”
Chapter 10
Your Content Roadmap: Constructing A “Sticky Web” For Your Writing
Chapter 11
Pillar Pieces: How To Turn Proven Online Writing Into Longer, More Valuable Assets
Chapter 12
How To Make Money Online As A Writer
Chapter 13
The 1 Habit Every Single Writer Needs To Master To Become Successful

The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole Book Summary

In this book, you’ll learn why you should avoid starting a blog and discover where to write online instead. It explains how to conquer the “game” of internet publishing through seven levels of success. You’ll understand how to go viral on social platforms and persevere through challenges, generate endless content ideas, and write perfect posts with irresistible headlines.

The book also teaches how to create a “Content Roadmap,” positioning yourself as a key voice in your niche, and how to transform your online writing into long-term valuable assets like books, paid newsletters, and more. Cole also highlights the one habit that every successful writer must master.

Introduction:
This section introduces the concept of online writing as a competitive “game” that involves capturing and keeping attention in a crowded digital space. Cole shares his personal journey and experiences to set the stage for the strategies and tactics in the following chapters.
Chapter 1: Want To Start Writing Online? Don’t Start A Blog:
Cole advises against starting a traditional blog and explains why writing on established platforms with large audiences is a more effective way to build a following.
Chapter 2: The New Way To Think About Being A Writer In The Digital Age:
This chapter discusses the importance of using data to guide your writing decisions. Cole emphasizes the role of analytics and feedback in improving your content and growing an audience.
Chapter 3: How The Online Writing Game Works: 7 Levels Of Success:
Cole outlines a step-by-step progression for writers, from novice to expert, detailing the different stages of online writing success and how to navigate them.
Chapter 4: Where You Should Be Writing Online—And Where You Should Not:
Here, Cole breaks down the best and worst platforms for online writing, guiding where writers should focus their efforts for maximum impact.
Chapter 5: How Writing On Social Platforms Works (And How To Not Give Up):
This chapter delves into the specifics of writing on social platforms like Quora, Medium, and LinkedIn, and how to maintain consistency and perseverance despite the challenges.
Chapter 6: How To Always Write Something People Will Want To Read: 5 Forms Of Proven Writing:
Cole explains five proven writing forms that consistently attract readers, giving writers a blueprint for producing content that is more likely to succeed.
Chapter 7: The Perfect Post: How To Write Headlines People Can’t Help But Read:
In this chapter, Cole teaches the art of writing irresistible headlines that capture attention and increase click-through rates.
Chapter 8: The Art Of Writing Online: How To Structure The Perfect Post:
This section offers a guide on structuring online content in a way that keeps readers engaged from start to finish.
Chapter 9: How To Talk About Yourself Without Making Your Writing All About “You”:
Cole provides strategies on incorporating personal stories and insights without making the writing feel self-centered.
Chapter 10: Your Content Roadmap: Constructing A “Sticky Web” For Your Writing:
This chapter discusses how to create a content strategy that pulls readers deeper into your work, keeping them engaged over time.
Chapter 11: Pillar Pieces: How To Turn Proven Online Writing Into Longer, More Valuable Assets:
Cole advises on how to transform successful online articles into larger projects like books or courses, extending the value of your work.
Chapter 12: How To Make Money Online As A Writer:
In this chapter, Cole discusses different monetization strategies for online writers, from freelance writing to selling digital products.
Chapter 13: The 1 Habit Every Single Writer Needs To Master To Become Successful:
The final chapter emphasizes the importance of consistency and discipline in achieving long-term writing success.

About the Author: Nicolas Cole

The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention by Nicolas Cole — Author’s image source: Amazon.in

Nicolas Cole is a digital writer and serial entrepreneur, best known for his engaging and conversational writing style. With over 100 million views on his work, Cole first gained recognition in 2015 as the #1 most-read writer on Quora, where his viral articles on personal development captured a massive audience. His work has been featured in major publications such as TIME, Forbes, Business Insider, and Harvard Business Review.

In 2017, he founded Digital Press, a ghostwriting agency serving Silicon Valley entrepreneurs, executives, and thought leaders. Cole is also the co-creator of Ship 30 for 30, a cohort-based writing program designed to help aspiring writers publish online. He currently resides in Los Angeles but proudly hails from Chicago.