Book Summary: How to Influence Anyone Anywhere Every Time: The Art and Science of Communication at Work by Colin James and Erica Bagshaw

How to Influence Anyone Anywhere Every Time: The Art and Science of Communication at Work by Colin James and Erica Bagshaw Details & Statistics

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• Title: How to Influence Anyone, Anywhere, Every Time: The Art and Science of Communication at Work
• Authors: Colin James, Erica Bagshaw
• Rating: 5.0 out of 5 stars (2 ratings)
• Best Sellers Rank:
  • #1,031,724 in Books
  • #86 in Business Communication
  • #3,213 in Communication & Social Skills (Books)
  • #3,351 in Communication Skills
• Customer Reviews: 5.0 out of 5 stars (2 ratings)

How to Influence Anyone Anywhere Every Time: The Art and Science of Communication at Work by Colin James and Erica Bagshaw Quotes

1. “Influence doesn’t just happen; it is earned through knowledge, strategy and effective communication.”

2. “When utilized properly, you can shape company culture, drive change and create a lasting impact.”

3. “The meaning of your communication is the response that you get.”

4. “To be a person of influence, you have to be profoundly interested in the people you are seeking to influence and support.”

5. “We don’t question exceptional athletes for working harder, longer and with more discipline than their fellow athletes, so why would it be any different for exceptional influencers?”

6. “Influence occurs when trust is the currency.”

7. “The world’s greatest theatre experiences start with words on a page.”

8. “We are not simply dumping data, we are bringing meaning, value, and illumination into the heads, hearts and gut of everyone who is listening to us in any and every communication context.”

9. “Influence is the ability to change the way people feel, think and behave.”

10. “The ultimate test of influence is behavioral change.”

How to Influence Anyone Anywhere Every Time: The Art and Science of Communication at Work by Colin James and Erica Bagshaw Table Of Contents

Once upon a time …
(Introduction/Prologue)

Part I: Diagnose

1. Diagnosing the What and the Who – Understanding the core of the message and audience
2. What is the Outcome from the Audience Perspective? – Focusing on the audience’s response and benefits
3. Begin with Why – Establishing the purpose behind communication

Part II: Design

4. Phase One — Context – Setting the scene for effective communication
5. Phase Two — Connection – Building rapport with the audience
6. Phase Three — Content – Crafting the message to engage and inform
7. Phase Four — Call to Action – Directing the audience toward a specific action
8. Phase Five — Close – Concluding the message powerfully

Part III: Delivery

9. The Power of PAVERS® – A system or framework for effective communication
10. Physiology – Using body language and posture to influence
11. Gestures – How hand and body movements can enhance your message
12. Movement – The role of physical movement in communication
13. Facial Expression – Using facial expressions to convey emotion and intent
14. Auditory – The role of tone, pitch, and volume in communication
15. Language – Choosing the right words and language for impact
16. Visual Aids – Enhancing communication with visuals
17. Energy – Managing and conveying the right energy in your delivery
18. Relationships – Building trust and connection with your audience
19. Managing Questions – Handling audience questions effectively
20. Story – Using storytelling as a tool to influence and engage

A Final Word

References

How to Influence Anyone Anywhere Every Time: The Art and Science of Communication at Work by Colin James and Erica Bagshaw Book Summary

Part I: Diagnose

The diagnosis part emphasizes the importance of understanding the context and audience before crafting any communication. It involves three key steps:

• Understanding the audience: This step involves identifying who will be receiving your communication, their roles, their motivations, and their potential concerns. Sources suggest using resources like LinkedIn to gather information about their professional backgrounds, skills, and networks. It also involves appreciating the psychological, intellectual, and emotional makeup of the audience, and recognizing that each individual is complex and driven by diverse motivations.
• Determining the desired outcome: This involves defining the specific changes you want your communication to produce in your audience. The sources advocate using the “feel, think, do, and commit to” framework to outline the desired emotional, intellectual, and behavioral shifts.
• Building a compelling case for relevance: This involves addressing the “Why?” of your communication—why should your audience care about what you have to say? The sources suggest framing the relevance in a way that connects with the audience’s needs and motivations, highlighting potential benefits, and addressing any fears, objections, or doubts (FODs).

Part II: Design

1. Context: This phase sets the stage by grabbing attention, establishing relevance, introducing the concept, and managing potential FODs. It emphasizes starting strong, creating a captivating opening that immediately engages the audience, and setting the stage for the message that follows.
2. Connection: This phase focuses on building credibility and rapport. This involves introducing yourself in a way that highlights your expertise and creating a personal connection with the audience. It also includes setting guidelines for the interaction, such as how questions will be handled, to ensure a smooth and productive exchange.
3. Content: This phase involves delivering information in a clear, concise, and engaging manner. It emphasizes structuring content using the CPD hierarchy, highlighting key principles, and using stories and examples to bring the information to life. This ensures that the audience can easily follow the flow of information and retain key points.
4. Call to Action: This phase focuses on translating knowledge into action. It involves articulating what you want your audience to do as a result of the communication and outlining the next steps to achieve the desired outcome. This step emphasizes that influence ultimately aims to change behavior, not just imparting information.
5. Close: This phase emphasizes ending strong, leaving a lasting impression on the audience, and ensuring clarity about the next steps. It involves summarizing key points, reinforcing the relevance of the message, and thanking the audience in a way that signals a clear conclusion.

Part III: Delivery

• Physiology: This involves using your body language—posture, gestures, movement, and facial expressions—to convey confidence, engagement, and connection with your audience. The sources emphasize the importance of maintaining a strong posture, using gestures to emphasize key points, and moving purposefully to maintain attention.
• Auditory: This involves using your voice—pace, pitch, projection, and pauses—to create variety, emphasis, and emotional impact. The sources advise varying your pace to maintain interest, adjusting your pitch to convey authority or reflection, and using pauses strategically to allow for information processing and emphasis.
• Visual Aids: This involves using visual elements to enhance understanding and engagement while avoiding the pitfalls of “death by PowerPoint”. The sources recommend using visual aids strategically, focusing on clarity and simplicity, and minimizing reliance on slides for content delivery.
• Energy: This refers to projecting passion, commitment, and authenticity, aligning your energy with the message and the desired emotional impact. The sources highlight the importance of projecting confidence and enthusiasm, being mindful of your emotional state, and adjusting your energy to match the tone and content of the communication.
• Relationships: This involves fostering respectful and engaging interactions, using names effectively, and promoting inclusivity. The sources stress the importance of treating all individuals with respect, regardless of their role or status, using names to personalize communication, and fostering an environment where all voices feel valued and heard.
• Story: This involves using storytelling to create emotional connections, make abstract concepts tangible, and enhance memorability. The sources advocate using stories with a clear point and linking them directly to the message or outcome. They also suggest employing the three-act structure—setup, confrontation, and resolution—to create engaging narratives that resonate with the audience.

About the Author: Colin James and Erica Bagshaw

Colin James is an experienced leadership educator, coach, and speaker with over 35 years in the field. His expertise in communication and leadership has earned him recognition, including the prestigious Australian Keynote Speaker of the Year award in 2020, presented by the Australian Speakers Association.

Erica Bagshaw is the co-founder and CEO of The Colin James Method®, a global leader in executive coaching. As the Lead Designer of transformative programs, she specializes in adaptive leadership, communication, and resilience. Erica works closely with large organizations and SMEs to enhance leadership capabilities and foster growth.

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